The Friendly Ledger Journals

Where purpose, process, and perseverance come together.

Hi, I’m Kerri—Founder of The Friendly Ledger Advisory and a Financial Operations Partner devoted to helping founders and growing companies turn financial chaos into clarity. With over 15 years of experience spanning billion-dollar public corporations, small businesses, and startups, I bring both breadth and depth to financial operations, process optimization, and strategic compliance.

At TFLA, our mission is simple:
We are committed to excellence in financial operations and process optimization, with a people-centric approach that fosters meaningful relationships to drive better business outcomes.

I created this firm for the visionaries—the founders post-funding and the operators mid-scaling—who need trusted financial support before they can afford a full-time finance team. But also for the artists, makers, and craftsmen bringing their talents to the world—who deserve structure and clarity without the corporate fluff.

I created it for everything in between. For the business owners drowning in back-office overwhelm, the mid-sized teams operating without dedicated in-house finance support, the 1099 contractors ready to step into something more official—and the folks with messy books who simply need a reset to move forward—I see you too.

I bring structure, clean books, and strategic insight, so you can focus on what you’re building.

The Friendly Ledger Journals is where I share the story behind the spreadsheets. The purpose behind the processes. Welcome to the heart of TFLA—where clarity begins, and confident growth follows.